Whats Is woolworths Kids First Charity about ?

Woolworths Kids First - Registered Charity Number 1073947

What is Woolworths Kids First?
Woolworths Kids First is an independent registered charity launched in June 1999. Its primary purpose is to enable Woolworths’ employees to support community-based projects of their choice to benefit children. Involvement in the scheme is voluntarily with responsibility taken at a local level for each initiative.

The charity plays an important role in enabling Woolworths to be at the heart of the local communities it serves and is an ideal fit with Woolworths core values and brand.

What does Woolworths Kids First do?
Woolworths Kids First aims to improve the quality of children’s lives in local communities through fund raising and by offering time and expertise for the benefit of children. Since launch, over £3,500,000 has been raised though employees, customers and suppliers of which over £2,000,000 has been donated to specific local causes. Selected product is also sold through Woolworths stores, part of the profits of which is donated to the charity.

Playground Partnerships

Central fundraising activity has also enabled the formation of a grant-giving programme called Playground Partnerships, now successfully tested in fifty primary schools in Kent and Essex. This is a scheme to promote children’s play by awarding grants to UK primary schools to help them develop their playgrounds.

Playground Partnerships aims…
· To produce a resource that stands alone and offers practical and useful advice that is of educational value to pupils, teachers and other members of the school community.
· To empower pupils to make decisions about their school environment.
· To involve pupils in every stage of the development – from consultation, through the creative and design stages to the implementation and maintenance of the playground.
· To recognise the potential for transforming playgrounds (‘distance-travelled’) by schools as well as the absolute need of schools, i.e. the focus will not just be deprived areas.
· To offer awards amounting from £1000 to £10,000.


Scope of the launch in 2004
The scheme was piloted in 50 primary schools in the Kent and Essex areas in 2003. The purpose of the pilot was to ensure that when launched nationally, it is useful for teachers, motivating for pupils and of benefit to schools.

So far, over 6,000 UK primary schools have requested a resource pack to enable them to take part. The schools involved will prepare their submissions in the summer term with judging taking to enable 80 awards to be made in November 2004.

Who benefits?
To date, over 2,500 causes for children, chosen by Woolworths’ employees, have already benefited from the work of Kids First. They range from individual children, children’s hospices, Homestart schemes, schools/education establishments, users of disability aids and children’s sports clubs and teams.

Who gets involved?
In the last four years, employees and customers in over 800 Woolworths’ locations, stores, offices and distribution centres, have actively participated in Kids First initiatives.

Over time, involvement in the charity has broadened thanks to the enthusiastic support of Woolworths’ stakeholders, in particular Woolworths’ suppliers who have learnt about the charity through high profile fundraising events, now established as a regular feature of Woolworths’ community programme.

Awards

In 2001, the charity was a finalist in the prestigious Awards for Excellence sponsored by the Department of Trade and Industry. These Big Tick awards are now the primary means by which Business in the Community identifies and celebrates best practice and communicates the positive impact of business on society.

In 2003, Woolworths was once again awarded the Big Tick in recognition of the excellence of the community programme demonstrated by the partnership with Woolworths Kids First.

Contact details
For further information please contact in writing:
Woolworths Kids First
Woolworth House
242 - 246 Marylebone Road
London NW1 6JL
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